How to Get More from Old Content on Your Blog
If you’ve read around and you know your stuff when it comes to creating and running a blog, then no doubt you should know by now the value of sharing your new content as you upload it. Create a post, share said post on Reddit, Google+, Twitter, Facebook… rinse and repeat. Simple! But what if you don’t have time to update your blog with new content every day? Does that mean you cannot do any promotion that day? Of course not! It simply means that you should look for ways to promote your old content to get repeat traffic from old posts. Lightning can Strike Twice Say you created a post on Bruce Lee, uploaded it to your site and then shared it on social media and it went somewhat viral. Maybe it got you thousands and thousands of hits on that day alone and then trailed off for the next few days. Does that mean that you’re done with that post just because you already shared it once? Of course not! An article on Bruce Lee is what you would call ‘evergreen’. That means that it will remain re...