Blog as Online Book for Marketing Purpose - The Book of Life
Here we want to talk about The Book of Life , but let take a look of The School of Life first. The School of Life is a publisher of books, articles,and videos about the quest for a more fulfilled life. Their media and publishing promote openness and creativity, and against dogma-based thinking. In the "About" page of The School of Life , a text line says "Read our blog, The Book of Life." Thus, the website of The Book of Life is the blog of The School of Life. When web go to the blog site, we see that it is actually a blog as an online book. This specific marketing design serves well for the goal of promoting The School of Life products. http://www.thebookoflife.org/ Style and Impression It does not look like a typical blog. Although the owner/creator called it a blog, it is an online book with six chapters covering the contexts of capitalism, work, relationships, self, culture, and curriculum. It sounds interesting since these contexts are relevant to our dail...