Best Friends for Frosting - Personal Blog Turned into Profitable Business

Best Friends for Frosting blog, or BFFF, was created in 2011 by Melissa Johnson from Land Park area in Sacramento, CA. This blog was launched as a dessert-focused blog in 2011 and then was expanded into a lifestyle blog in 2013. The rebranding turned the personal niche blog into am influential "lifestyle website dedicated to celebrating joyful and wholehearted living" as described in the blog's About page. According to Sacramento News & Review, BFFF blog owned by a young couple (Melissa and her husband) made enough money for them to buy a new home. As the blog grows, they started to hire employees to help create contents, manage the systems, and develop business relationships. Even though the BFFF is no longer a personal log, it still stays with a personalized tone. It is the personal touch that catalyzes the traffic and facilitates the growth. Best Friends for Frosting blog is a typical example that a personal blog manifests a profitable full-time business. https://...